Black Friday Cycling Deals - Up to 56% off Fast Forward Wheelsets

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Speedy hoops at great prices

A set of Fast Forward wheels makes for a great upgrade, with carbon and alloy hoops available.

Fast Forward Wheelset Sale
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One of the bigger upgrades that you can make to your bike, in terms of performance and cost, is to the wheelset. 

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For many road riders, getting a set of carbon wheels is the first upgrade that they make to a stock bike and there are many reasons for splashing the cash here.

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Aero has replaced weight as the most important performance factor over the last couple of years and as a result, we’re seeing more and more deep-section carbon wheels out on clubs runs.

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Disc brakes have also made it much more economical to run carbon rims as moving the braking surface away from the rim means that you’re not chewing through carbon every time you hit the brakes.

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A lighter set of wheels is also a reason for investing and hills certainly get easier with every ounce lost. But there is also comfort to consider. Many rims are being made with a wider internal rim bed which allows wider road tyres to be run at lower pressures. This improves comfort, grip, and can even improve rolling resistance.

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No matter what your priorities are, there will be something of interest in the giant wheel sale at Rutland Cycles.

Fast Forward Wheelset Sale
Commerce content is independent of editorial, and Farrelly Atkinson earns commission from promoted products

About Fast Forward

Our master wheel builders have only one goal: to let you go faster than you’ve ever gone.

Whether that’s on the road, off-road, track, downhill or any other surface you’re looking to shoot across. To do so each hand-built wheel is carefully crafted to provide you with the perfect balance between durability, stability, sturdiness, weight and flexibility, calibrated meticulously to fit your desired activity. We could take you through all the science and craftsmanship behind every type of wheel, but there’s really just one thing you need to know about them: No matter what you’ll throw at them, they can take it. And then some. We promise.

About Rutland Cycles

Established in 1981, Rutland Cycling is now a second-generation family business with 12 stores and an industry-leading website. Rutland's stores feature dedicated Electric Bike Centres and offer a wide range of products and services to all types of cyclists, from children learning to ride their first bike, through to performance athletes.

Much has changed in the world of cycling since 1981, but we remain committed to the same vision: to inspire more people to get out and ride a bike. For us, it's about much more than just selling bicycles — we're here to help people achieve their cycling goals. As we've grown, our family values have helped us build a strong team ethos and keep us focused on delivering an excellent experience for our customers.

We believe passionately that to get more people making cycling part of their lives, you've got to make it convenient and easy. So, in our Rutland Cycling stores, you can hire a bike or e-bike, get your own bike repaired or book a Retul bike fit 7 days a week, borrow a courtesy bike while your bike is serviced, and pick-up cycle clothing, spares and accessories. We also believe in leading by example and inspiring new cyclists to give it a go, and so we offer demo bikes, led rides, including women-only rides, and bike maintenance classes for all cyclists. In the end, it's all about going the extra mile, both for our customers and each other.

The deals listed on this page are the best deals on the best cycling products we can find. If you purchase anything as a result of clicking on a deal, Farrelly Atkinson Ltd may earn some commission: on some we do, on some we don’t. Any money that we earn goes in to paying for road.cc and its sister sites off.road.cc and ebiketips.