Black Friday Cycling Deals - 41% off Shimano Ultegra R8050 Di2 Groupset


Overhaul your bike with a Di2 groupset

Ultegra Di2 is probably the best performance/weight/price combination for anyone that's not a pro.

Shimano Ultegra R8050 Di2 Groupset
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Dura-Ace might be slightly lighter, but with the physical performance of Di2, it's seriously difficult to tell the difference between Ultegra and Dura-Ace electronic shifting these days.

Merlin Cycles Black Friday Bike Sale Takeover - Ridley, Felt, Merckx, De Rosa

We've picked Merlin's deal as, even though it's only 99p cheaper than ChainReactionCycles or Wiggle who both have this at £999.99, we prefer Merlin's offer as you can spec different Junction A options. You can still get the mechs and shifters in a shift kit for just £799.

Black Friday Bike Deals - 40% off Orbea Orca M20i Ultegra Di2 Carbon Road Bike

Aesthetically, the gap has also been narrowed, with both systems been given a gunmetal grey finish. 

Black Friday Cycling Deals - 30% off Elite Zumo Direct Drive Smart Trainer

All Merlin Cycles Di2 groupsets come complete with wiring suitable for a large frame, stem mount Junction A as standard, and internal Junction B, seatpost battery, and charger. That makes this a brilliant deal!

Black Friday Bike Deals - £300 off Ribble Endurance SL Disc Road Bike

There is also the option to pick what chainset you'd prefer, with crank length and chainring sizes customisable. The new rear mech is no longer restricted to a 28T, so you can use an 11-30T cassette for that extra climbing gear.

Shimano Ultegra R8050 Di2 Groupset
Commerce content is independent of editorial, and Farrelly Atkinson earns commission from promoted products

About Shimano

In February 1921, Shozaburo Shimano opened Shimano Iron Works in Higashi Minato in Sakai City when he was 26 years old. On the site of a demolished celluloid factory, he rented a nearly 40-square-meter area. The monthly rent was 5 yen. At that time, the new establishment had only a single lathe, measuring about 1.8 meters long. Shozaburo Shimano decided to produce freewheels. Of all bicycle components, freewheels entailed the highest level of technology to produce.

Since then, Shimano has released some of our favourite cycling products with the current Ultegra Di2 Disc groupset being our pick of the bunch.

About Merlin Cycles

Merlin Cycles was initially a mail-order business started in June 1993 by John Moss in the spare bedroom of his house in Whittle Le Woods near Chorley. A few months later the company opened a shop premises in Ormskirk, Lancashire. In 1998 Merlin Cycles moved to larger shop premises in Leyland.

Merlin Cycles spent ten years on the Leyland premises. During this time they began designing their own mountain bikes, including the Rock Lobster steel hardtails and then the Malt aluminium hardtails.

From an original concentration on the UK mountain bike market, recent years has seen the company switch to catering equally for the increasing road cycling market. In 2008 the company moved to their current shop, warehouse and office premises in Buckshaw Village, Chorley.

In 2012 Merlin Cycles began as the sole importer of Dutch-based bike company Sensa. Merlin Cycles now have an exclusive UK deal with Sensa.

The deals listed on this page are the best deals on the best cycling products we can find. If you purchase anything as a result of clicking on a deal, Farrelly Atkinson Ltd may earn some commission: on some we do, on some we don’t. Any money that we earn goes in to paying for and its sister sites and ebiketips.