40% off Ridley Helium X Ultegra Carbon Road Bike


This lightweight climber is perfect for heading into the hills.

If you’re looking for a lightweight bike that is great for everything from relaxed general riding through to full-gas racing, Ridley’s Helium is a prime candidate.

Up to 53% off Castelli Giro 102 Cycling Kit

This ‘X’ version offers all the great features of the top-end Helium SLX model that the pros use like the balanced geometry that makes this such a great handling bike.

35% off Cinelli Veltrix Potenza 11 Disc Road Bike

The difference can be found in the grade of carbon used. Ridley uses a 30/24-ton carbon that allows them to bring the price down to such a good level.

Huge 35% off Ridley Noah Fast Ultegra Di2 2019

Add on Merlin’s excellent 40% discount and you’ve got a cracking bargain.

41% off Shimano RP9 Shoes

This version that we have here comes with Shimano’s Ultegra R8000 11-speed groupset with a 36/52T chainset and an 11-28T cassette. That’s a great setup for mixing steep climbs and fast group riding.

Up to 35% off Castelli Raddoppia 2 Jacket

Forza provides the wheels and finishing kit with 25mm Vittoria tyres rounding out an excellent bike.

Ridley Helium X Ultegra Road Bike
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About Ridley

Ridley is based in Flanders, Belgium - the heartland of cycling. Home to some of the most spectacular pro cycling races out there, such as the Tour of Flanders and Gent-Wevelgem, a region where riders excel on hard roads and cobbled climbs. Each one of Ridley’s employees has cycling coursing through their veins; they live & breathe the sport and this passion is the driving force behind the creation of their range of cutting-edge bikes. Designed, meticulously painted and assembled in Flanders, Belgium you’ll feel that rich Belgian cycling heritage in every pedal stroke you take.

About Merlin Cycles

Merlin Cycles was initially a mail-order business started in June 1993 by John Moss in the spare bedroom of his house in Whittle Le Woods near Chorley. A few months later the company opened a shop premises in Ormskirk, Lancashire. In 1998 Merlin Cycles moved to larger shop premises in Leyland.

Merlin Cycles spent ten years on the Leyland premises. During this time they began designing their own mountain bikes, including the Rock Lobster steel hardtails and then the Malt aluminium hardtails.

From an original concentration on the UK mountain bike market, recent years has seen the company switch to catering equally for the increasing road cycling market. In 2008 the company moved to their current shop, warehouse and office premises in Buckshaw Village, Chorley.

In 2012 Merlin Cycles began as the sole importer of Dutch-based bike company Sensa. Merlin Cycles now have an exclusive UK deal with Sensa.

The deals listed on this page are the best deals on the best cycling products we can find. If you purchase anything as a result of clicking on a deal, Farrelly Atkinson Ltd may earn some commission: on some we do, on some we don’t. Any money that we earn goes in to paying for road.cc and its sister sites off.road.cc and ebiketips.